How to make your business stand out from the crowd

Unless your business is supplying knitted jumpers for unicorns, you are unlikely to be the only one of your kind in the marketplace.

Whatever your business – solicitor, accountant, fashion designer – there are other businesses offering similar products or services.

So how do you make your business stand out from the crowd?

You need to identify what makes you different or, in marketing terms, your USP (unique selling proposition or point).

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Four ways to make a career change

Are you sick of dragging yourself out of bed every Monday to face another week in a job you no longer love or, worse still, never did enjoy?

Maybe it’s time for a career change. According to social researchers McCrindle the days of a job for life are long gone. Those just starting their working life can expect to have 17 jobs and five careers by the time they retire.

So what do you do if you know you want a career change but don’t quite know how to do it? Consider the four tips below.

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Is goal setting over-rated?

rugby-imageAsk any successful business person, athlete or actor how they reached the top and they’ll invariably talk about goal setting. Set a goal, outline a plan, follow that plan and your dream will become a reality.

While I’m not against setting goals, I do think it’s an oversimplification to suggest that whatever we aspire to can come true – if only we identify it and plan accordingly.

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