How to write a communication plan

Often one of the biggest mistakes businesses make when introducing an initiative or implementing a change is ineffective communication.

Developing a communication plan is a simple way to ensure that the message you want to get across is getting through to the right people.

While developing a plan doesn’t guarantee success, it does allow you to take a much more strategic approach to communicating the initiative or change, which creates a greater likelihood of a successful implementation.

These are some of the things you should consider when developing a communication plan: Continue reading

Apostrophes – Why is it so difficult to know how to use these little squiggles?

Writing Well: Tips to help you to improve your writing

I was recently impressed with my seven-year-old nephew’s message in a family birthday card.

While his writing was very neat and his message cute, it was his grasp of the correct use of an apostrophe that was impressive.

It was a simple message: “Hazza’s wishing you a happy birthday”. The fact that he correctly used an apostrophe to signify a contraction – Hazza is – was the real kicker.

I’ve worked with tertiary-educated professionals who still struggle with this little punctuation squiggle.

So if you’re not quite sure where to place an apostrophe, here are the simple rules:

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Seven tips for effective written business communication

We live in an age of information overload where every day we are inundated with emails, social media feeds, text messages and web content.

The challenge for businesses is how to cut through this flood of information when you have something important to communicate to your clients or employees.

Follow these seven steps to make sure your communication is clear, concise and gets results.

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